Reports To: Chief Executive Officer (CEO)

Location: Hybrid but ideally close to Lyon

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Position Overview:

The Chief Marketing & Strategy Officer (CMO/CSO) is a key member of the Executive Committee (COMEX) and plays a pivotal role in defining, communicating, and executing the company’s strategic vision. This role combines strategic foresight, commercial leadership, and brand expertise with hands-on responsibility for driving growth through marketing innovation, business transformation, and M&A.

As a member of the COMEX, the CMO/CSO will actively contribute to enterprise-level decision-making, ensuring alignment between marketing, corporate strategy, and overall business performance.

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Key Responsibilities:

1. Strategic Leadership & Growth

• Partner with the CEO, COMEX, and Board to shape the company’s long-term strategic roadmap.
• Lead enterprise-level strategy formulation, scenario planning, and strategic execution.
• Identify, assess, and prioritize growth opportunities across markets, products, and channels.
• Lead strategic transformation initiatives to drive innovation, operational excellence, and shareholder value.
• Serve as a thought leader on market trends, competitive positioning, and industry disruption.
  

2. COMEX & Governance

• Serve as a core member of the Executive Committee (COMEX), contributing to company-wide governance, policy, and performance oversight.
• Collaborate with fellow COMEX members to align divisional priorities with corporate objectives.
• Act as a strategic advisor to the CEO and Board on growth, brand, and M&A matters.
• Represent the company externally at investor meetings, industry forums, and high-level strategic partnerships.
• Ensure transparent communication and alignment between COMEX decisions and business unit execution.
  

3. Marketing, Brand & Communications

• Define and lead a unified brand strategy that reinforces the company’s vision and differentiates it in the marketplace.
• Lead and inspire a multicultural team of ~17 marketing and communication professionals across France, Germany, and Italy.
• Lead all marketing functions across different business units (Alarm, Fire, Buy & Resell).
• Oversee the Marketing Services team and ensure efficient delivery of marketing operations.
• Manage the internal and external communication strategies, including public relations, branding, digital content, and crisis communication.
• Provide dotted-line leadership for Certification and Lobbying activities
• Drive data-led marketing programs that enhance acquisition, retention, and customer lifetime value.
• Champion customer insight and brand integrity across all business functions.
• Lead crisis communications and corporate reputation management in collaboration with the CEO and COMEX.

Team Structure:

• Marketing Services: 3 persons
• Marketing (Alarm): 3 persons
• Marketing (Fire & Buy/Resell): 2 persons
• Communication: 1 leader (Italy) + 7 people (France & Germany)
• M&A: 1 person
• Dotted Line To: Certification & Lobbying teams

4. Corporate Development & M&A

• Lead corporate development strategy, including mergers, acquisitions, joint ventures, and strategic alliances.
• Oversee end-to-end deal processes — from sourcing and valuation through negotiation, due diligence, and integration.
  Partner with Finance, Legal, and Operations to ensure disciplined execution and post-merger value realization.
  Build and manage relationships with key external stakeholders including investors, advisors, and potential partners.
  

5. Leadership & Organizational Impact

• Build and lead high-performing Strategy and Marketing teams, fostering a culture of accountability, creativity, and performance.
• Mentor future leaders and drive cross-functional collaboration across business units.
• Inspire innovation and continuous improvement across the organization.
• Promote the company’s values and leadership standards as part of the COMEX team.
  

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Qualifications & Experience:

• 15+ years of progressive leadership experience in strategy, marketing, or corporate development.
• Proven success in executive or COMEX-level roles with exposure to board governance and enterprise decision-making.
• Strong international background: Fluent in English and French, German a strong asset.
• Deep expertise in B2B marketing, ideally within the security or related industrial environments.
• Demonstrated experience in M&A, strategic partnerships, and post-merger integration.
• Strong analytical and financial skills, including valuation, forecasting, and business modeling.
• Deep expertise in brand strategy, digital transformation, and market expansion.
• Exceptional communication and stakeholder engagement capabilities.
• MBA or equivalent advanced degree preferred.
  

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Key Competencies:

• Enterprise Leadership: Able to influence and drive decisions at COMEX and Board level.
• Strategic Vision: Anticipates market shifts and aligns the organization for long-term success.
• Commercial Acumen: Balances creativity, analytics, and financial discipline.
• M&A Expertise: Experienced in identifying, structuring, and integrating acquisitions.
• Inspirational Leadership: Builds and leads teams that deliver excellence.
• Change Management: Guides organizations through transformation and growth.
  

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Performance Metrics:

Contribution to COMEX effectiveness and cross-functional alignment.
Achievement of strategic growth and profitability targets.

Market share, brand equity, and customer satisfaction improvements.

ROI on marketing and corporate development investments.

Successful execution and integration of M&A transactions.

Employee engagement and leadership pipeline development.