Role Overview

We are seeking an experienced and commercially driven Country Manager to lead our sales and operational activities in the USA for our physical security product and systems portfolio. 

This role is responsible for driving revenue growth, managing local operations, developing channel partnerships, and leading a small in-country team. The Country Manager is accountable for sales performance and operational execution but does not hold full P&L ownership. Financial planning and reporting will be managed in collaboration with regional and central finance teams.

The ideal candidate brings strong experience within the physical security manufacturing sector and understands the dynamics of distribution and channel sales.

Key Responsibilities

Commercial & Sales Leadership

• Develop and execute the country sales strategy aligned with regional objectives
• Drive achievement of revenue and growth targets
• Manage and expand relationships with:
  • Distributors
  • System integrators
• Monitor market trends, competitor activity, and pricing dynamics

Channel & Partner Management

• Develop and manage a high-performing distribution network
• Drive partner enablement through training, joint marketing, and technical support
• Conduct regular business reviews with key channel partners
• Support partners in project development and closing

Operations & Execution

• Oversee local demand forecasting and contribute to sales planning
• Coordinate with supply chain to ensure product availability and delivery performance
• Ensure smooth order processing, logistics coordination, and customer service
• Maintain compliance with local regulations, certifications, and product approvals
• Ensure effective after-sales support and issue resolution

Technical & Product Alignment

• Maintain strong understanding of the company’s physical security product portfolio
• Ensure the local team is technically competent to support integrators.
• Provide structured market feedback to product management and R&D
• Support product launches and local go-to-market execution

Team Leadership

• Lead, coach, and develop a small sales team
• Set clear performance objectives and accountability standards
• Foster a high-performance, commercially focused culture
• Support recruitment and capability development as the market grows

Financial & Performance Management (Non-P&L)

• Contribute to annual budgeting and forecasting
• Monitor sales pipeline, revenue performance, and operational KPIs
• Manage costs within approved budgets
• Provide accurate reporting and market insights to regional leadership

Key Performance Indicators (KPIs)

• Revenue growth and target achievement
• Channel expansion and partner performance
• Pipeline development and conversion rates
• Forecast accuracy
• On-time delivery and customer satisfaction
• Market share growth
• Team performance and engagement

Candidate Profile

Experience

• 8+ years’ experience within the physical security industry
• Background in manufacturing or distribution. 
• Proven success in channel and distribution sales. 
• Experience leading a small commercial or technical team

Skills & Competencies

• Strong commercial acumen
• Strategic thinking with hands-on execution
• Excellent negotiation and stakeholder management skills
• Operationally disciplined and data-driven
• Strong communication and presentation skills
• Ability to operate effectively within a matrix organization

Personal Attributes

• Entrepreneurial mindset with structured execution
• High accountability and ownership
• Professional credibility within the security market
• Resilient and adaptable
• Collaborative and team-oriented