Executive Vice President of Sales (EVP of Sales)

The EVP of Sales is the senior commercial leader responsible for building, leading, and scaling a high-performance sales organization. This individual will define and execute the company’s go-to-market and revenue strategy, driving consistent growth and positioning the business to reach $100M in annual revenue.

This is a hands-on builder role requiring a leader who can operate strategically while remaining deeply involved in execution. The EVP of Sales will establish the foundation for a scalable sales engine, recruit and develop top talent, personally lead key deals, and create the structure, discipline, and accountability needed for sustained success.

Core Responsibilities

Revenue Strategy & Execution

• Own the overall sales and revenue growth strategy
• Define target markets, customer segments, and vertical focus areas
• Establish pricing, packaging, and revenue models in collaboration with leadership
• Translate company objectives into measurable sales goals and execution plans

Sales Organization Build-Out

• Design and scale the sales organization, including hiring plans and team structure
• Recruit, onboard, and develop high-performing sales talent
• Define roles, quotas, territories, and compensation plans
• Build a culture of accountability, urgency, and performance

Go-to-Market Leadership

• Develop and execute go-to-market strategies across direct, partner, and enterprise channels
• Create sales plays and messaging tailored to key industries and buyer personas
• Align sales efforts with marketing and product to ensure strong market fit

Deal Leadership & Customer Engagement

• Personally lead and support strategic and enterprise-level deals
• Build relationships with key customers, partners, and stakeholders
• Navigate complex sales cycles and negotiate high-value agreements

Pipeline, Process & Forecasting

• Build a scalable pipeline generation engine
• Establish consistent sales processes, CRM discipline, and reporting standards
• Implement accurate forecasting and performance tracking systems
• Monitor key metrics including pipeline coverage, win rates, and sales cycle

Partnership & Ecosystem Development

• Develop and manage channel, OEM, and strategic partner programs
• Expand market reach through alliances and co-selling opportunities

Cross-Functional Leadership

• Partner with executive leadership on company strategy and growth planning
• Collaborate with marketing, product, finance, and operations to align execution
• Ensure smooth transition from sales to delivery and customer success

Candidate Profile

• Proven success in senior sales leadership roles (VP, SVP, EVP, CRO)
• Experience scaling revenue in startup or growth-stage environments
• Strong enterprise sales background with a track record of closing complex deals
• Demonstrated ability to build and lead high-performing teams
• Strategic thinker with strong execution discipline
• High level of accountability, resilience, and leadership presence