US Marketing Manager – VMS/Video Systems – Dallas based

Marketing
Dallas
Posted 3 months ago

About Us

Our client is a revolutionary video technology provider that empowers individuals, organisations, and society with instant insights to make mission-critical decisions. Through our patented AI-based video codec and secure edge platform, we help customers in various markets — including city law enforcement and public safety, industry, transportation, defence, events, retail, healthcare, and hospitality — unlock the full potential of real-time video.

For 10 years, we’ve worked with governments, military, and specialist law enforcement in the defence sector alongside numerous public and private-sector clients. Our patented AI-based codec has been proven at scale — keeping troops safe in Afghanistan and Iraq, deploying across NATO, and securing presidential inaugurations, Olympic Games, and royal events.

Today, we partner with major global network operators, including Vodafone and AT&T, to deliver reliable real- time video over cellular and other transmission technologies that offer up to 90% bandwidth cost
reduction without sacrificing quality in low-latency environments — ensuring our customers always have a 360- degree view of their operations.

Overview

We are seeking a driven and innovative marketing leader to join the team. The US Marketing Manager will be a key member of the global marketing function and serve as a business partner to all US stakeholders. This role will focus on end user and partner marketing requirements.

You will need to have the energy and determination to enable our growth strategy and be solely responsible for driving successful marketing initiatives and establishing our brand as a market leader within our partner community. If you have a proven history of creating effective marketing results and a deep understanding of the SaaS industry, we want to hear from you.

Responsibilities

  • Develop and implement demand generation programs jointly with Sales and Sales Development functions.
  • Develop and implement marketing campaigns and content assets to leverage for demand generation.
  • Research, choose, design, and manage regional events to as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event, and post event strategy to increase engagement and response rates.
  • Forecast, measure, analyze and report on the impact of all US marketing programs.
  • Evaluate, select, and manage vendors that contribute to these demand generation programs.
  • Execute marketing programs on behalf of sales and demonstrate ROI for marketing campaigns.
  • Actively pursue opportunities for Customer Endorsement for Customer References.
  • Proactively engage with US Focus Partners aligned with the business strategy to create through partner demand plans that support the generation of incremental revenue.

Requirements

  • At least 6+ years’ experience in similar positions in IT resellers, systems integrators, or technology vendors.
  • Initiative-taker, adaptive learner, able to work independently in loosely defined organizations.
  • Ability to travel and provide a firsthand approach to getting the job done.
  • Firsthand knowledge of modern marketing tools and systems.
  • Experience in deploying systems and managing related change in smaller fast paced organizations.
  • Needs to be able to demonstrate an independent approach to work and team collaboration, solid direct experience in demand generation and demand generation campaigns.
  • Experience with MS Office, MS Teams, SFDC and other essential business platforms.

Job Features

Job CategoryCCTV, SaaS, Video Surveillance, VMS

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